In order to upgrade the quality of rural tourism, elongated chain of tourism industry, Shandong will focus on developing tourism, straw products.
according to Shandong province tourism describes, “ 35 ” during Shandong will focus development cultivation red tourism, and traditional folk, and leisure agricultural, and fishing music, and ancient village (style small town), ten class village tourism products, and in accordance with the plain, and mountain, and forest, and Lake area, and beach, different regional, around culture, and history, and economic, and ecological, different theme, construction peninsula coastal village tourism area, and qilu Shan village tourism area, six large village tourist area.
in order to enhance the taste of rural tourism, also in Shandong, including kite, clay sculpture, straw-weaving, will focus on the development of tourist commodities with tradition and local character, upgrading traditional value added in agriculture, handicrafts, food and beverage services.
for speeding up the rural tourism revitalization, and increase peasants ' income, recently issued the certification Shandong Shandong province rural tourism revitalization plan (2011—2015 years), rural tourism revenues reach $ 200 billion planned by 2015.
according to this plan, Shandong will improve rural tourism infrastructure and service system, optimizing the environment of rural tourism development, nurtured as rural economic development of rural tourism a pillar industry. By 2015, built above the provincial level leisure agriculture and the rural tourism demonstration County 10, 1000 Township 200 strong, characteristic village of rural tourism, agriculture (fisheries) family business 10,000 households, the provincial water resources scenic spot of 150, 330 forest and Wetland Park. Building 50 rural tourism brand, 5 villages above the AAAA level tourist attractions. Achieve annual reception capacity of 300 million people in rural tourism. Is China's traditional agriculture in Shandong province and birthplace of qilu culture, rural tourism is rich in resources.
In 2009, the Shandong rural tourism reception of overseas visitors to 94 million people, achieving rural tourism revenue of $ 37 billion.
