in China is the world's largest producer and consumer countries in building materials, furniture. Traditional furniture retail lease stalls operating in mainly furniture produced does not reach consumers directly, just as the format of wholesale products to dealers selling, furniture market prices are difficult to access. Distributors rent a local decoration stores invest a lot, its own cheap considering, do not want to minimize the profits, which make it difficult for traditional home shopping merchandise promotions. And at the same time, in order to achieve shopping price optimization, many consumers started to experiment new acquisition format, such as network customers, such as factory outlets, is not difficult to see, the traditional sale by dealers as the main body of the model are encountered challenges, has become an indisputable fact. In order to fill the traditional sales channels is not enough, and to dispense with high rents paid to the store, some manufacturers started to experiment produced chain business and quickly lead to a chorus of applause in the industry.
was also among the field of building materials, furniture chain trying to network marketing. Modern building materials distribution enterprises relying on building materials for furniture industry Web marketing make successful business model to a large number of copies of a single shop, at the same time, chain, scale of operation of enterprises also has been developing rapidly. However, the limitations of enterprise information growing, on the level of network marketing business also proposed more severe challenges. Building material sales business network marketing improvement is needed in order to meet the needs of present and future development of enterprise. At the same time, continuously these years raised circulation modernization, modernization of circulation including to increase profits, at the same time we are to achieve the development of chain, realizing e-commerce, increased levels of network marketing, all this in the final analysis was around network marketing.
SEMTIME gives furniture building materials industry of Internet marketing solutions are as follows:
1, furniture company Web site
a, the website content requires the construction of comprehensive utilization of text, images, music, animations, videos and other publicity furniture product information in various ways. While focusing on furniture green culture propaganda, advocacy of furniture products and health, environmental protection and culture. Can best provide some knowledge of maintenance and repair of furniture, as well as dynamic information, and ability to collect user information after you use the furniture and feedback.
b, the use of advanced and practical web design technology, requires a unique, innovative, beautiful furniture display interface, convenient, flexible furniture information navigation.
c, and furniture 360 of panoramic three dimensional Hall technology and 360 of panoramic electronic magazine of using
d, and furniture Enterprise VR video publicity tablets of shooting
can comprehensive illustrated of show enterprise image, publicity enterprise products, enterprise video can in furniture store DVD play, and furniture exhibition DVD play, and TV video advertising put, and burn Enterprise publicity CD, and publishing to video website and so on, makes watch who comprehensive understanding company, comprehensive improve enterprise image. Also some B2B electronic platform for information published.
2, a website built, without network promotion, like metal scraps. You must network promotion, so that more people understand the enterprise's product brand, enhance brand awareness.
a, specific steps can be the first for search engine optimization, site top to make the site more customer visits. Assumption is a site with good content, to have a good user experience features.
b, quizzes, promotions and so on, through the community, information platform, let more people know the advantages of brand, expanding brand awareness.
c, through to customers with high quality products and services, improve word of mouth effect.
d, innovative way to promote exploration.
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however, furniture building materials network marketing business is not available with undue haste, network marketing is a long-term process. Enterprise brand needs a process to be established. Once the brand has established, benefits for business will also be long-term.
