In 1972, the United States President Richard Nixon's visit to China, brought back a Su bamboo “ pass Cap ”, in the United States set off a wave of Chinese “ pass Cap &rdquo hot, United States merchants one-time Soviet ordered 100,000 through hat from the ground, this is Sue product exports for the first time. But due to the low threshold of the weaving industry technology, easy imitation woven samples, with an optional woven most original market was preempted.
Su rattan entrepreneurs realized that must grasp the trends in the international market, independent development and design of new products. The late 90, Su debut international, various domestic rattan product exhibition fair, with its good quality and fine workmanship welcomed by consumers in foreign countries. Rattan boss Mo Jiatang said of the first foray into overseas market: “ to sue rattan can gain a foothold in overseas markets, the key is played with quality brands, with a reputation to win orders. &Amp;rdquo;
long rattan products production cycle, production enterprises had to bear higher exchange rates, costs and other risks. 2008 Suzhou weiye knitting company and United Kingdom signed Apollo garden 400,000 dollar orders, delivery requirements 9 months. But less than half a year, not only rattan material costs rose, wages from $ 30 up to $ 50 per person per day, and RMB's exchange rate against the dollar is $ 6.8 adjust from 2008 to 2009, results company losses of more than 10,000 dollars. Director Mo Jia explain matters: “ profit and loss caused by exchange rate gains, cost is a constant thing, but we will act according to the contract of enterprise. &Amp;rdquo; later, this United Kingdom and Albert company become the long-term partner of the company.
quality is credibility. Sue rattan enterprises within a strict production inspection system. Danyang woven plant General Manager Wei Changying introduction: “ in order to improve quality, reduce export risks, Su rattan enterprises such as SGS will invite internationally recognized third-party certification body for exporting rattan products for quality control and technical appraisal. On the selection of raw materials, dyeing dose use, baking, as well as extra attention. &Amp;rdquo;
2008 year in August, Su rattan Association of enterprises to set up a weaving industry self-regulation on rattan farmers removal technology training, the associations also undertake the supervision of member companies to prevent mutual bargain, manufacture and sell an inferior malignant behavior, effectively improving the quality of rattan products and reputation. At present, the corporate membership of the Association has grown to 11. 3 years since the founding of the Association, not because of default or found quality problems caused by overseas disputes.
at present, the number of persons engaged in the rattan industry amounted to more than 30,000 people, with rattan 18 enterprises. In 2010, the rattan output value amounted to $ 129 million, an increase of 25%, exported US $ 1.98 million. Products sold in more than 20 countries and regions such as Britain and the United States.
