Recently, the Chinese old “ Huang Gulin ” commissioned Japan the first mats were a public company OEM, branded “ Huang Gulin &rdquo trademark, preparing to enter the high-end mat market next week.
Ningbo Gu Linzhen is the mat grass village, “ Huang Gulin ” why should we reject what is near at hand and seek what is far away climb Ocean parent?
home of mat grass why introduce Japan mats
Mat grass processing has been a regional economy of Ningbo Huang Gulin, the oldest export records can be traced back to the Tang dynasty. Today, Ningbo Huang Gulin crafts Ltd producing mats 800duowantiao, became among the best yield of mat grass production enterprise products are exported to mainly Japan. Mats season to this year “ Huang Gulin ” has cost 600,000 dollars from Japan had imported two containers of processed mat.
The company's Executive Vice President of Mao Guoguang told reporters that their partners are Japan governance industry company, was the Japan listed companies. While the major shareholders of the company Itochu Shoji Corporation, in high-end home products development on the international visibility is high, like a table of color, water vapor permeability, wear-resistant and durable, not on the mildew and other aspects of research and development in the international leading level.
In his view, in the eyes of domestic consumers, “ Huang Gulin ” mats is merely a consumer of mass, but as an old, you should use international famous brand to benchmark, to borrow from each other's technologies reshaping the brand image.
This reporter learned that, in order to reshape the brand image and “ Huang Gulin ” also with Denmark and Finland of some famous fur manufacturers, is developing the price is very expensive leather mattress, a bed with the highest price up to $ 200,000.
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  on the desirability, but yesterday, this reporter went to big stores such as Carrefour, Metro, found many “ Huang Gulin ” on the mat have Cabinet General price only $ 200 to $ —300.
&Amp;nbsp; a local brand full of Earth atmosphere, derived from the noble category, this is “ old ” do the innovation?
For Chinese old “ Huang Gulin ” take Japan mats to build brand image, Vice Dean of Ningbo University Management College marketing experts Zhu Meiyan believes that “ Huang Gulin ” is not only the old, and straw products in China origin production place mark protection of registered trademarks. High-end products, report of branding a skin only, use “ Ocean ”, and some fall short of the reality. In his view, the advantages of town of mat grass in China now is not fully reflected, like “ moutai ” is expensive, in fact, associated with raw material produced in their place of origin can not be copied.
However, the Deputy Secretary-General Cao Yun is another view of the Municipal Association of brand-name. He said to reporters,&Amp;ldquo; old ” also has a keep pace with the process of development, according to different consumer groups, development of the positioning of each product, differentiated competition, especially high fashion strong, prices of products, must infiltrate a variety of international elements. These internationally famous enterprises, century-old OEM willing to, also shows their domestic old value.